Twenty-five years at the top of professional darts. Eight-time World Matchplay champion. One of the most recognised names in the sport. We are absolutely thrilled to announce that Itch Social is now managing the social media of the legend himself — James "The Machine" Wade.
James Wade doesn't need an introduction. Since bursting onto the PDC scene, he has been a constant presence at the very top of darts — winning major titles, representing England on the world stage, and earning the respect of fans and players alike. Twenty-five years in, and the machine is still running.
We're not just proud to be working with a darts superstar — we're proud to be working with someone who has shown the kind of consistency, resilience and professionalism that most athletes can only dream of. James's story is one of the great sporting stories of his generation, and we can't wait to help tell it to a new audience.
"Twenty-five years at the top. The story deserves to be heard by everyone."
Our job is simple: take everything that makes James Wade extraordinary — the longevity, the titles, the personality, the passion for the sport — and bring it to life on social media in a way that connects with both die-hard darts fans and people discovering the sport for the first time.
This is exactly the kind of partnership Itch Social was built for. We don't come from ad agencies — we come from sport, from media, from the industries we serve. We understand what darts fans want to see, what resonates, and what drives real engagement. James's channel is going to be something special.
Watch this space. The Machine is back — and this time, social media won't know what hit it.
Welcome to Itch Social, James. Let's get to work. 🎯
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