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What we do

SOCIAL MEDIA THAT SELLS.

Itch Social is a UK social media marketing agency. We offer seven core services — all built on the same belief: brilliant content, made by people who truly know your industry, will always outperform agency-as-usual.

01

Strategy

Social media that's built to perform

Most brands post and hope. We build strategies rooted in audience insight, platform behaviour and commercial goals. Every decision — what you post, when, where and why — is intentional. We've done it for Sky, Utilita, the ECB and more.

Social Media StrategyContent PlanningAudience ResearchPlatform Strategy
02

Creative

Content made by people who know your world

We don't hire from ad agencies. Our creative team comes from sport, broadcast and journalism — industries where quality content is the product, not the afterthought. The result is video, photography and copy that feels native, not corporate.

Video ProductionContent CreationPhotographyCopywriting
03

Influencers

The right voice for the right audience

Influencer marketing done properly means matching brand to creator with precision. We source, brief and manage influencer campaigns across TikTok, Instagram and YouTube — always measuring what matters: reach, engagement and conversion.

Influencer MarketingTikTok CampaignsInstagram CampaignsCreator Management
04

Distribution

Get your content seen by the right people

Great content means nothing if no one sees it. We manage paid and organic distribution across all major platforms — maximising reach, controlling spend and making sure your content lands in front of the audiences that matter most.

Paid SocialOrganic DistributionTikTok AdsMeta Ads
05

Podcasts

We build shows people actually listen to

We produce The Barry Hearn Show on Spotify and The Gary Newbon Sports Show for MailOnline. From concept and format to production, distribution and promotion — we build podcasts end to end. If you want a show, we'll make it happen.

Podcast ProductionPodcast StrategyAudio ContentShow Production
06

Celebrity Talent

Sports stars and TV names, managed properly

We source and manage celebrity talent for brand campaigns, content shoots and events. We've put James Wade in front of a camera for Jewson, coordinated shoots with Bruno Tonioli and placed talent with major broadcasters. We handle sourcing, contracts and creative direction.

Celebrity TalentSports StarsBrand AmbassadorsCampaign Talent
07

PR

Coverage that builds real authority

Digital PR that earns links, mentions and media coverage from publications that matter. We know the sports and entertainment media landscape — we've worked inside it — which means we pitch the right stories to the right people.

Digital PRMedia CoverageSports PRBrand Authority

Brands we've worked with

SkyPepsiBaileysJewsonMailOnlineUtilitaECBMatchroomSmirnoffNovartisSpotifyPDC

READY TO STOP BEING BORING ON SOCIAL?

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© 2026 Itch Social · 135 High Street, Great Abington, Cambridge, CB21 6AE

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